Advertising Your Home Business on a Budget
Copyright © Stone Evans, The Home Biz Guy
When you are starting out in a new home business and no one
knows who you are, one of the greatest challenges you will face
is how to drum up new business.
If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not have started your business to begin with. But, once
you have talked to those who you personally knew who needed your
what you offer, then your next task is to find others who will
help keep your doors open.
Many people know that they must turn to advertising at some
point in the future, but they hope that day will be long down
the road. For some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must come up with
creative solutions for meeting our home business advertising
needs while working within our budget.
Most people have a misconception about having to spend lots of
money in order to advertise their home business. When you start
out, you honestly will not have much money available for
advertising, and if you do, you should still spend it wisely.
Before you jump headfirst into the world of advertising, let me
share some of the lessons I have learned concerning this most
important topic.
LESSON #1
It does not have to cost an arm and a leg to advertise your home
business, unless you fail to plan and fail to test.
As much as is possible, you should always test your advertising.
If you jump in and start dumping tons of money in to advertising
without first testing your advertising, you might find yourself
broke and without sales at the end of the road. Most people who
commit this error write off their failure on the home business
they chose or the economy or any of a hundred other excuses.
But, if they are unwilling to take responsibility for their
mistake, they will never learn from their mistake. Don`t let
this be you.
LESSON #2
All testing should be done in blocks. If you begin to advertise
simultaneously in newspapers, radio and television, how will you
know which advertising is bringing people to your cash register?
You won`t. All you will know that something might be working,
but you will not know what is actually doing the trick.
Even if you tell people in your advertising to tell you how they
found you, my experience shows that fewer than 10% of the people
ever will tell you anything --- and those people who do may not
even get the facts straight! You cannot rely on your customers
to tell you what advertising is working for your home business.
You must put in the extra effort to know for yourself.
LESSON #3
Only when you have a proven and solid advertising portfolio
should you venture to drop big bucks in an advertising campaign.
Even then, you should be careful to keep further measurements to
determine how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as many people,
but depending on the kind of media and other factors, the
additional exposure will only generate twice as many sales. Keep
your eye attuned to situations like this to get the most from
your advertising dollars.
LESSON #4
As Lesson #3 illustrates, sometimes your best advertising
investment may actually cost you less money. When you are first
starting out, whether you are running a home business or a
business outside of your home, you need to be able to get people
talking and thinking about your business.
If you are busy testing ads in media`s such as the newspaper,
magazines, radio, and television, you need to learn ways of
promoting your business that do not require large cash
expenditures. A few examples are:
· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television
Here is more information about each type of low-cost advertising:
WORD OF MOUTH
This of course is the cheapest kind of advertising on the planet
--- it does not cost you anything. Ask your customers if they
know anyone who could also use your products or services. When
they are happy with your offerings and service, they will be
willing to tell you whom you can contact, and they will pass the
word for you.
BUSINESS CARDS
You can usually pick up 500 business cards for about $20. When
you do, hand them out. Do not give more than a couple of cards
to each person. If they need more cards from you, they will ask.
Some people are known to network with others on a regular basis.
Some of these people are also known to be always looking for an
extra few bucks. With these people, you can suggest to them that
if they write their name on the back of one of your business
cards and the card is presented to you, then you will pay a
referral fee to them. You do not have to offer much ---
sometimes one dollar is enough. Look at your home business and
your offerings and decide how much would be a good referral fee.
PRESS RELEASES
Press Releases are a good source for generating news about your
home business. The business editor at your local newspaper is
always on the lookout for a good business story to fill the
business news section of the newspaper.
Of course, the business editor understands the economics of
running a paper and is more inclined to run your story if you
buy advertising in his/her publication, but will still print
stories for special events and openings.
The important thing to remember about Press Releases is that it
must be constructed in the form of a news story. Even if you are
a sole proprietorship, quotes from you should be written in a
third person format: John Doe said, "Your quote here."
A Press Release should pack the most important information at
the beginning of the copy, and leave extra details towards the
end.
You should always provide the reporter who gets the task a
simple and easy way for him/her to contact you directly. Often
the reporter will want to contact you to get details that will
enhance their take on your story.
NON-PRIMETIME ADS ON RADIO AND TELEVISION
Believe it or not, some of the best rates for radio and
television are on the overnight and non-primetime venues. These
target times are not a total waste as they can easily keep the
infomercial people in business.
These off-hours are just less populated than the primetime hours.
Don`t be afraid to check your local radio and television rates
for non-primetime hours to see what bargains may exist. With
television, primetime is 7pm to 10pm. With radio, primetime is
8am to 5pm. This sure leaves a whole lot of hours available to
advertise your home business at discount rates!
IN CONCLUSION
When it comes down to it, there is a lot to understand about
advertising, but when you have the basic knowledge down pat,
everything will fall into place and bring more dollars to your
bank account.
* You have permission to re-print this article on your own
website, newsletter or blog as long as you leave it intact
including the full text and "About the Author" box. Thanks!
Thank you for being a valued subscriber Syaiful!
Sincerely,
David Hall
Rabu, 16 September 2009
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Sabtu, 22 November 2008
Obama Treasury pick means small-dose change
The New York Fed chief is a fresh face, but still a Washington insider.
New York Federal Reserve chief Timothy Geithner is the likely pick for Treasury Secretary.
Possible Treasury pick: Geithner
NEW YORK (Fortune) -- What does the likely choice of New York Federal Reserve chief Timothy Geithner as his Treasury Secretary say about our President-elect? Simple: He believes in change, just not too much of it.
Geithner's selection emphasizes continuity and experience, the benefits you'd get from keeping Hank Paulson in the job, but is more appealing because the 47-year-old central banker gives the appearance of a fresh face arriving in Washington. Yet he is a Washington veteran whose fingerprints are all over the federal government's attempts to rescue ailing financial markets.
The harsh economic lesson facing President-elect Obama is that markets don't like change. Since his Nov. 4 victory, the Dow Jones average has gyrated wildly, ending 2,073 points lower as of Thursday, Nov. 21. Of course, the Dow's stomach-churning fall below the 8,000 mark this past week can be attributed to frightening economic realities ranging from the stubborn persistence of a global credit crunch to the shaky conditions of name-brand financial firms and automakers.
But uncertainty about the incoming administration also played a role. That much became clear Friday, when the Dow surged nearly 500 points, ending at 8,046, after news of the Geithner choice emerged. Obama is reportedly planning to unveil his entire economic team next week, as early as Monday, in order to further calm markets.
Meanwhile, the President-elect is already taking ownership of the troubled economy he will inherit. In his weekly radio address, Obama acknowledged that the economy is "likely to get worse before it gets better."
"We now risk falling into a deflationary spiral that could increase our massive debt even further," President-elect Obama said.
Noting that "we've lost 1.2 million jobs this year" and could lose millions more before the crisis is over, Obama said he has directed his economic team to design a massive federal jobs plan, employing 2.5 million Americans by 2011 to rebuild roads, bridges and schools and to construct alternative-energy projects including wind farms and solar-power installations.
Among the candidates Obama considered for Treasury Secretary, Geithner was the least well known to him. Former Treasury Secretary Lawrence Summers, who is now expected to be tapped for a top White House job, was part of Obama's inner circle of economic advisers during the general election campaign.
But Geithner and his likely new boss have much in common, starting with age: They were born just 14 days apart. Both men have lived overseas: Obama as a young boy in Indonesia; Geithner as the son of a U.S. AID official who spent part of his childhood in India and Thailand. And Geithner, despite his even temperament and serious demeanor, has a wicked sense of humor that would appeal to the President-elect.
Geithner, moreover, brings the kind of nonpartisan, pragmatic-minded approach to the job that Obama has insisted he values on his economic team. Geithner, who has a master's in international economics from Johns Hopkins' School of Advanced International Studies, does not have a doctorate in economics or experience as a private sector banker. But he is a quick study and notably circumspect about how one part of the economy affects another. During his career he has sought counsel from a range of experts that cross the political divide, from Republicans like Henry Kissinger (his first boss), Alan Greenspan and John Thain to Democrats like Robert Rubin and Summers, his successive bosses as Under Secretary of the Treasury for International Affairs during the Clinton administration.
In his radio address, President-elect Obama said that Jan. 21, his first day in office, would bring a "new direction, new ideas and new reforms" -- and certainly an FDR-style federal jobs program would mark a big change from Bush administration's approach to the economic crisis.
But it's not clear Obama will bring much change to the Treasury's $700 billion rescue effort that has members of Congress growing increasingly impatient. It was Geithner who engineered J.P. Morgan's buyout of troubled Bear Stearns with a $29 billion loan from his New York Federal Reserve bank -- the first of the government's serial interventions in the markets -- and he has remained a key figure in efforts that followed.
Wall Street may applaud the Geithner appointment but there are members of Congress who will make his nomination hearing a grueling experience, largely out of frustration that the Treasury Department's ever-changing rescue attempts still haven't unplugged the credit crunch.
But this is nothing Geithner hasn't faced before. Last spring, it was Geithner who took on the heavy lifting during a Senate Banking Committee interrogation that also featured Fed chairman Ben Bernanke and SEC Chairman Christopher Cox. Geithner repeated, over and over and with much detail, his case that the Bear Stearns deal was made with taxpayer interests in mind, and with the intention of avoiding the "moral hazard" of a bailout that would reward dangerous risk-taking.
And, in a moment that showed that this longtime Washington hand, who was on the frontlines of dealing with the Asian financial crisis in 1997-98, is not easily intimidated by his inquisitors, Geithner insisted, "Can I just go through a few important things, for the record?"
More VideosMore from Fortune
Geithner could slow bank-stock assault
Wal-Mart's chief for the Obama era
1 job, 11 interviewers
FORTUNE 500
Current Issue
Subscribe to Fortune No Hype... Guaranteed Results
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The New York Fed chief is a fresh face, but still a Washington insider.
New York Federal Reserve chief Timothy Geithner is the likely pick for Treasury Secretary.
Possible Treasury pick: Geithner
NEW YORK (Fortune) -- What does the likely choice of New York Federal Reserve chief Timothy Geithner as his Treasury Secretary say about our President-elect? Simple: He believes in change, just not too much of it.
Geithner's selection emphasizes continuity and experience, the benefits you'd get from keeping Hank Paulson in the job, but is more appealing because the 47-year-old central banker gives the appearance of a fresh face arriving in Washington. Yet he is a Washington veteran whose fingerprints are all over the federal government's attempts to rescue ailing financial markets.
The harsh economic lesson facing President-elect Obama is that markets don't like change. Since his Nov. 4 victory, the Dow Jones average has gyrated wildly, ending 2,073 points lower as of Thursday, Nov. 21. Of course, the Dow's stomach-churning fall below the 8,000 mark this past week can be attributed to frightening economic realities ranging from the stubborn persistence of a global credit crunch to the shaky conditions of name-brand financial firms and automakers.
But uncertainty about the incoming administration also played a role. That much became clear Friday, when the Dow surged nearly 500 points, ending at 8,046, after news of the Geithner choice emerged. Obama is reportedly planning to unveil his entire economic team next week, as early as Monday, in order to further calm markets.
Meanwhile, the President-elect is already taking ownership of the troubled economy he will inherit. In his weekly radio address, Obama acknowledged that the economy is "likely to get worse before it gets better."
"We now risk falling into a deflationary spiral that could increase our massive debt even further," President-elect Obama said.
Noting that "we've lost 1.2 million jobs this year" and could lose millions more before the crisis is over, Obama said he has directed his economic team to design a massive federal jobs plan, employing 2.5 million Americans by 2011 to rebuild roads, bridges and schools and to construct alternative-energy projects including wind farms and solar-power installations.
Among the candidates Obama considered for Treasury Secretary, Geithner was the least well known to him. Former Treasury Secretary Lawrence Summers, who is now expected to be tapped for a top White House job, was part of Obama's inner circle of economic advisers during the general election campaign.
But Geithner and his likely new boss have much in common, starting with age: They were born just 14 days apart. Both men have lived overseas: Obama as a young boy in Indonesia; Geithner as the son of a U.S. AID official who spent part of his childhood in India and Thailand. And Geithner, despite his even temperament and serious demeanor, has a wicked sense of humor that would appeal to the President-elect.
Geithner, moreover, brings the kind of nonpartisan, pragmatic-minded approach to the job that Obama has insisted he values on his economic team. Geithner, who has a master's in international economics from Johns Hopkins' School of Advanced International Studies, does not have a doctorate in economics or experience as a private sector banker. But he is a quick study and notably circumspect about how one part of the economy affects another. During his career he has sought counsel from a range of experts that cross the political divide, from Republicans like Henry Kissinger (his first boss), Alan Greenspan and John Thain to Democrats like Robert Rubin and Summers, his successive bosses as Under Secretary of the Treasury for International Affairs during the Clinton administration.
In his radio address, President-elect Obama said that Jan. 21, his first day in office, would bring a "new direction, new ideas and new reforms" -- and certainly an FDR-style federal jobs program would mark a big change from Bush administration's approach to the economic crisis.
But it's not clear Obama will bring much change to the Treasury's $700 billion rescue effort that has members of Congress growing increasingly impatient. It was Geithner who engineered J.P. Morgan's buyout of troubled Bear Stearns with a $29 billion loan from his New York Federal Reserve bank -- the first of the government's serial interventions in the markets -- and he has remained a key figure in efforts that followed.
Wall Street may applaud the Geithner appointment but there are members of Congress who will make his nomination hearing a grueling experience, largely out of frustration that the Treasury Department's ever-changing rescue attempts still haven't unplugged the credit crunch.
But this is nothing Geithner hasn't faced before. Last spring, it was Geithner who took on the heavy lifting during a Senate Banking Committee interrogation that also featured Fed chairman Ben Bernanke and SEC Chairman Christopher Cox. Geithner repeated, over and over and with much detail, his case that the Bear Stearns deal was made with taxpayer interests in mind, and with the intention of avoiding the "moral hazard" of a bailout that would reward dangerous risk-taking.
And, in a moment that showed that this longtime Washington hand, who was on the frontlines of dealing with the Asian financial crisis in 1997-98, is not easily intimidated by his inquisitors, Geithner insisted, "Can I just go through a few important things, for the record?"
By Nina Easton, Washington bureau chief
Last Updated: November 22, 2008: 1:21 PM ET
More Videos
More VideosMore from Fortune
Geithner could slow bank-stock assault
Wal-Mart's chief for the Obama era
1 job, 11 interviewers
FORTUNE 500
Current Issue
Subscribe to Fortune No Hype... Guaranteed Results
"Who Else Wants Free Traffic For Life, From A "Don't Make Me Think" System Designed For The Busy Marketer?
You've probably already discovered it, but traffic is the key to online success - and if you don't know where to turn... it can be tough!
Let's cut right to the chase... after all this is the busy marketers' system...
Right now, you can reserve a spot in our program at no cost to you - of course there are upgraded levels of membership if you prefer to supercharge your results - but it's not necessary. You can get started today, for zero dollars, and be seeing results in as little as 15 minutes.
Key Point #1 - Results in as little as 15 minutes
By results we mean more traffic to your website or affiliate promotion and more sales. That's right... you don't need to have your own website to benefit from our system - many of our members don't.
With our unique marketing system, you can get in front of more people, more often and with much better results.
Our interface is among the most intuitive and easy to follow of any online - our members helped us to design and build it, so it has to be good!
Key Point #2 - Simple, easy to use and understand features - zero learning curve, right from your very first visit inside the members' area!
One of the biggest problems with most online traffic systems is that they restrict you to certain parameters when it comes to how many ads you can run at once - how many people you can contact within a given period of time... etc.
But as experienced marketers ourselves, we know the need to have the ability to push massive traffic fast - for one of your own promotions, or to get some great results as an affiliate - for a quick cash boost.
With the ability to purchase additional advertising power in site, any time you want (like guaranteed visitors for instance), you'll be able to market like a pro. We understand the importance of having someone to turn to when you need that fast rush of traffic... we're here for you.
Key Point #3 - The only "On Demand" Traffic System of its kind - giving you complete control over not only the amount of traffic you'll get, but also when you can get it!
We also provide accurate, real time tracking on all ads you have running (no additional work required on your part). So you'll know if it's time to change up your ad a bit - or if it's performing better than you thought!
Key Point #4 - Integrated tracking - allowing you to maximize your results faster, and without any learning curves...
Simplicity is key to online success!
And we have a host of other resources that will allow you to make even more money built right into the system. Like our cutting edge affiliate center with tools built just for you (literally.... you'll see what we mean in your members area), an in site downline builder to earn recurring revenue at a host of other top notch programs online - we only recommend the best. And a lot more...
Key Point #5 - Resources designed and customized just for you - to help you make more money with less work
And when it comes to support... let's just say you'll be hard pressed to find better - and we have a boatload of testimonials to prove it!
Key Point #6 - We're here for you... unparalleled, around the clock supoort from knowledgable and helpful, real people!
There's a lot more I could say about this incredible, one of a kind system - but I really don't need too! Do yourself this one favor - and sign up for a complimentary account - start using it and you'll be amazed that it really can be this simple to get started making money online, and generating traffic at the flip of a switch!
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Jumat, 12 September 2008
OUR LIFE
The Life trauble the is, so more or less its Ianguage [of] him, with the meaning life [is] problem. Do not a man's on this earth in experiencing, Fording ark live and this life without problem.not aside from children, adolescent, adult, and also people of old,with[do] not what seing, whom, and however status, profession and domicile and also its situation, surely have problem, goods which have of course with form, nature of , and type of komplektisitas which [is] diferent. When someone confronted with existing problems and problem, so whenever that also someone will be out for look for solution of problems which is being face of, or minimize he will be out for [of]; saying to others, to lessen faced burdens [it]. or with term / other word [is] this POURING LIVER CONTENTS.………………POST [in] majoring for the man who wish to tell a story to have, story and shar problem and experience, to lighten existing burden, which hopefully also be of benefit to humanity
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